Jonathan Chang

Chief Diversity, Equity and Inclusion Officer, WRKOUT Media

Jonathan Chang is currently the Vice President of Strategic Partnerships & Diversity, Equity and Inclusion Officer at WRKOUT Media.

He serves as a committee member on Canada Basketball’s Unified 2024 Advisory Council, as well as a being a mentor for the Canadian Olympic Committee’s Emerging Leader Development Program.

Formerly Director for Events & Basketball Operations at NBA Canada, Jonathan was responsible for leading fan development platforms, including Marketing Partnerships, Domestic Development and Social Responsibility. Prior to this, Jonathan led marketing, communications and digital.

In 2019, Jonathan was the Event Co-Deputy for the first ever NBA India Games, interfacing with venue, content development and talent relations. NBA India won Gold for Sport Event Property of the Year from Wow Awards Asia 2020.

Jonathan previously worked at New Balance, the Walt Disney World Company and the 1996 Summer Olympic Games.

Jonathan holds a Bachelor of Arts Degree from Mount Allison University, a Business diploma from Mount Saint Vincent University, and an International Business diploma from the University of Central Florida. He graduated with Honors from the Sport and Event Marketing program at George Brown College. Jonathan was recently adjunct professor for the Asian Business Management Program at York University.