Alana Free

Vice President, People and Culture, GoodLife Fitness Clubs


Prior to the world of fitness Alana travelled the world for more than five years and had the unique experience of joining a high energy performance group called ‘Up with People’. Since then, her career in the fitness industry has been fast and vigorous! Alana started working with GoodLife Fitness nearly 19 years ago and has worked in many different roles. Her career with GoodLife began by working at the front desk, then in sales, she held various Club Management positions, assisted in opening new locations, managed the Learning and Development Team and is now the Vice President of People and Culture. It’s no wonder why she’s the ideal fit to oversee the department that helps to “Get, Keep and Grow” GoodLife Fitness Clubs; An organization of over 12,000 Associates. She is also a prominent presenter and facilitator who loves to engage and energize her audience. When she’s not working you can find Alana mountain biking, water skiing, participating in any winter sport and spending time with her two wonderful daughters.

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