HR LEADERS SUMMIT 2017 - November 13 – 14, 2017
The International Centre - Day 2: November 14th


3:45 pm – 4:30 pm

The New Rules of the Workplace: Why Employer Branding Is Your Secret Weapon

Today’s job seekers are playing by a whole new set of rules—and that means employers have to adapt if they want to attract (and retain) top talent. In her keynote, Kathryn Minshew will share her thoughts on the modern workplace (where it stands and where it’s going) and how companies can employ storytelling, branding, and marketing tactics to both empower their current workforce and compete for qualified candidates.

She’ll dive into:

  • What Millennials expect in the job search and candidate experience—and how you can adapt
  • How to think like a marketer to find and recruit the best talent in a digital world
  • How to build an employer brand and give your employees a stake in the process
  • How to generate employee advocacy and use your current workforce to get in front of qualified candidates

Kathryn Minshew — Founder and CEO, The Muse; Contributor to HBR, WSJ & Bloomberg; Author, The New Rules of Work; INC's 15 Women to Watch in Tech