Roy Pereira began his first startup after attending Carleton University’s computer science program. Since then he’s created several startups and worked with numerous tech companies based in Ottawa, Silicon Valley, and Toronto.
While at Cisco in California, Roy was an integral part of the team that founded the security business unit, generating more than one billion in annual revenue. As an inventor, Roy holds patents on remote access IPSec VPN software.
In 2007, Roy started the world’s first Facebook marketing agency. In 2009 he started his fifth startup, known as Shiny Ads, to help the world’s top digital publishers better monetize premium ad buys and, in the process, invented an alternative to RTB called “automated guaranteed.” Shiny Ads was later acquired by Rubicon Project (NYSE-RUBI), based in LA, in 2014.