President, Partners for Mental Health
Jeff is the President of Partners for Mental Health, a national registered charitable organization that uses partnerships, public engagement and strategic initiatives to transform the way Canadians think about, act towards and support mental health and people living with a mental illness.
Jeff strongly believes that by galvanizing a community of supportive Canadians, we can transform our collective efforts into a powerful social movement that will not only drive positive change in the mental health system, but also create broader social change.
Beginning his career as marketing executive for Petro Canada’s private label credit card, Jeff continued to build experience in the financial services sector as Assistant Vice President for Citibank Canada and Bank One International and later Vice President of Marketing for Alterna Bank. In these roles, he was responsible for strategic marketing activities that supported brand building, customer relationship management, and product growth objectives.
Wanting to use this experience to make a difference and to positively impact society, Jeff turned to the not-for- profit sector where he enjoyed an eight-year tenure as National Director of Marketing for Canadian Blood Services. During this time, he oversaw all national donor recruitment programs, advertising campaigns, donor lifecycle management and brand building activities for the organization.
Jeff is a graduate of McGill University where is received his Bachelor of Commerce in Marketing and Management Policy.